Creating “Experiences” Provides Customer Memories

Among the various important elements of a store, such as service, interior design, lighting, fragrance, and location, sound is often underappreciated. However, sound is a very important element that has a major impact on the impression a store makes. One reason is that store owners who are successful at creating store spaces use sound as a very important element for carefully crafting comfortable spaces that provide an experience based on all five senses. Yamaha will continue to offer support for all store owners who care about creating the best possible store space.